Blogger Q&A Vol. 2. Media Kit 101
What Is A Media Kit?
You media kit is a quick answer to any question or inquiry a brand might have. It's a representation of what your blog is about, what your blog has done and what you're willing to do as a blogger. It also tells brands what sort of readership you have and influence.
A great media kit covers all the bases. A little backstory on who you are, what your blog is about and a touch of personality that they can expect. Mine mentions Pork, CrossFit, how I ended up in Atlanta as well as my new venture,
Southern Blog Society. This way brands get to know you a little better past your "About" page
(which I stress the importance of this here).
Next you want to talk numbers. From unique visitors to social media stats. You want brands to see what sort of influence you have across all platforms. So sit down, dig into your Google Analytics and start getting these must have numbers in your media kit.
A few things you HAVE to have in your media kit
Your numbers: Unique visitors, Pageviews, Visits
Social Media Stats
Past Partnerships - brag a little and include a link to each one so they can see your work
Options on how to work together - ads, sponsored posts, outfit posts, giveaways and so on.
It's important to use accurate data in your media kit, so be sure to use your Google Analytics to ensure accuracy. Also, update your kit often so that your numbers match your social media sites.
A media kit does not have to be lengthy or difficult to create. It should be branded with your blog and personality and simply give the details that brands are looking for in a quick page (or two). Additional documents you can make if you're feeling ambitious, are an advertising rate sheet and branded invoices. An advertising rate sheet can just be a one sheeter for basic advertising rates on your blog with a few terms and conditions. Make sure to have a snapshot of your numbers on this page to make it easy for your potential advertisers to decide. Another document I recently created was an invoice template. Super easy to make and really comes in handy when working with large brands. It really makes you look professional and that you mean business. Literally, because you just made an invoice, duh.
What other blogging questions do you have? Let me know in the comments and I'll try to get them answered!
A little disclaimer, I don't
know everything. At all. Everything I've learned took a REALLY long time
to figure out. But the things I do know, I feel like I'm pretty damn
good at.
